So is the case with the passionate founder of Koshur Wear (Kashmir centered brand), certified dementia specialist and geriatric care expert- Sama Begi.
Story of Sama Begi
Sama was born in Anantnag, Kashmir, brought up in Middle East and then moved to the US on a scholarship for her graduation. There is no doubt in the fact that Sama has lived away from Kashmir most of her life. But in the memories from her childhood, stories she heard from her parents who never left the valley and her occasional visit kept her relationship intact.
What makes Sama’s journey interesting is her perspective. It is her thought that evolved into a brand and finally reached the hearts of people around the globe.
In the summer of 2012, Sama was driving along the roads of Anantnag when she saw a boy wearing a T-shirt that shouted “I Love New York”. In that moment, as she admits, she was bothered that she had not even once seen anybody anywhere showing off such love for Kashmir.
Keeping this experience and thought in mind, Sama decided to bring this change to her society. In 2015, she moved back with merely an abstract idea of evolving the feeling of showing off love for Kashmir and from that idea Koshur wear was born.
What is Koshur Wear about?
Koshur Wear is a lifestyle clothing and accessories brand that allows Kashmiris to show off their Koshur pride. At Koshur wear, Sama designs and offer contemporary clothing & accessories with a touch of Kashmiri twist via three categories:
Tratth – For those with a typically Koshur sense of humor
Tengul – For the patriots among us
Tsratth – For the ones hungry for change
The objective of Sama behind Koshur wear is to generate the feeling of pride in Kashmiris and express themselves not only towards Kashmir but also on a wider scale as individuals. It is about promoting the technique of graphic designing and supporting the social cause.
At Koshur Wear, Sama also invited young talented artists and graphic designers from Kashmir to join their team. Sheprovide them a platform to showcase and practice their talent with free will and exposure to the outside world. Sama wants to motivate such talents in her hometown, unlike her cousin who was forced to leave his passion for comic graphic designing due to lack of support from family.
With an objective to leave an impact on youth and support the talented artists of Kashmir, Sama Begi is leading a wonderful path of promoting Kashmir and Kashmiri Culture through her vibrant and lively start up- Koshur Wear.
Koshur Wear was first launched at the 2017 Kashmiri Gathering of North America where sama began by launching only two products- Koshur heart T-shirt and their signature Kalle Kharab T- shirt. This small launch session got Koshur wear a great response & feedback from customers. The products were officially launched in Kashmir on May 19th, 2017 at ThinkPod, in Srinagar.
Where can you purchase Koshur Wear products?
Koshur Wear products are available on their website www.koshurwear.com. Interested customers can also find them on Facebook as Koshur Wear and on Instagram as @koshurwear.
A message from Sama Begi to all the enthusiastic lot who want to work “out of the box”-
The journey of Sama is reminder that behind every successful front is the hard work and passionate thought to reach success. She is an inspiration to our generation and many more to come. Her simple thought of change has lead many talented artists to exercise their talent more efficiently. We at New Age Kashmir, salute her for her initiative and progressive thoughts and wish her all the very best for a lot of success to come.